How YRCCS Grew Recurring Donors by 50% — Without Adding New Tools

York Region Centre for Community Safety (YRCCS) is a registered charity in Markham, Ontario, dedicated to increasing the safety of individuals and families experiencing domestic violence across York Region. As a centralized access point for those affected by intimate partner violence, YRCCS connects clients to over 1,200 local resources each year and directly supports more than 500 individuals annually.

YRCCS joined Infāque on the Starter plan at $50/month with a straightforward need: bring donor records out of disconnected spreadsheets and establish a reliable, centralized system for managing contributions and issuing tax receipts as a registered Canadian charity. Records were migrated into a single CRM, a branded donation form was embedded on their website, and CRA-compliant tax receipts were configured to generate automatically for every eligible donation.

YRCCS had built a solid foundation of donors who cared about its mission. The challenge wasn't awareness — it was communication. Donor outreach was reactive and inconsistent, relying on individual team members to send manual emails when time allowed. Donors who gave once weren't always hearing from YRCCS again, and potential recurring donors weren't being cultivated. The database was organized — but it wasn't working hard enough for the organization.

YRCCS upgraded to Infāque's Growth plan at $150/month to unlock Email Marketing — shifting from ad hoc communication to a structured, scalable outreach strategy. Using donor data already in the CRM, the team segmented their base and delivered targeted, personalized communications at scale:

• Campaign-specific appeals for time-sensitive drives, including Domestic Violence Awareness Month, linking directly to the donation form
• New donor welcome journeys that introduced first-time givers to the mission and built long-term relationships
• Consistent, professional communication that encouraged existing supporters to share campaigns with their networks

• 50% growth in recurring donors — welcome and nurture communications converted one-time givers into consistent monthly supporters
• 2% growth in the overall donor base, driven by improved engagement and word-of-mouth referral
• A donor database that grew in quality, not just size — richer profiles, stronger engagement, and a clearer picture of which donors respond to which appeals

The Starter plan gave YRCCS the infrastructure — clean records, a professional donation form, automated receipting. The Growth plan gave them the engine — the ability to communicate at scale and grow their donor base with purpose. The $100 monthly difference was returned many times over through improved retention, re-engaged lapsed donors, and new supporters acquired through campaigns that wouldn't have been possible otherwise.