Infaque

Justice For All Canada

How Justice For All Canada Doubled Its Donations After Switching from Keela

Justice For All Canada • Mississauga, Ontario • Human Rights Advocacy

donations, sustained

$220K→$487K

annual donations

100%

recurring donors retained in migration

About Justice For All Canada

Justice For All Canada (JFA) is a leading Canadian not-for-profit human rights organization based in Mississauga, Ontario. It advocates for persecuted minority communities through campaigns spanning Palestine, the Uyghur genocide, Kashmir, Burma, and beyond, organizing action alerts, publishing research, and mobilizing supporters across the country. Its work has been featured by CBC, The Globe and Mail, Al Jazeera, and other major outlets. As one of Infāque's earliest clients, JFA needed fundraising infrastructure that could keep pace with a fast-moving, campaign-driven advocacy organization running many causes at once.

The Challenge

Before Infāque, JFA managed its fundraising on Keela. As the organization grew, Keela's limitations became constraints. Running a modern advocacy fundraising operation meant stitching together external tools for the capabilities Keela didn't cover natively, and the support JFA received wasn't keeping up with the pace of their work. JFA wanted a single, comprehensive platform: one place to run crowdfunding, events, daily, monthly, and time-bound donations, email marketing, automated receipting, and donor management, without external integrations. And like any organization considering a switch, they had one overriding fear: losing their donors, especially their active monthly supporters, in the move.

The Solution

Infāque migrated JFA from Keela completely and seamlessly, and covered the cost of the migration. All donor records, full transaction history, and active monthly subscriptions were moved without skipping a beat. Critically, JFA's recurring donors kept giving through the transition, no lapsed subscriptions, no donors forced to re-enter payment details or re-subscribe. The recurring revenue that advocacy organizations depend on continued uninterrupted.

On Infāque, JFA consolidated its entire fundraising operation into one platform, crowdfunding campaigns, events, daily, monthly, and time-bound donations, email marketing, automated CRA-compliant receipting, and a unified donor CRM, with no external integrations to maintain. For a team running multiple simultaneous campaigns, everything finally lived in one place.

The Results

  • Annual donations more than doubled, from approximately $220,000 in 2023 to over $487,000 in 2024, and sustained above $460,000 in 2025
  • A seamless migration from Keela with zero disruption to donors, and 100% of active monthly subscriptions retained through the switch
  • A fully consolidated platform, crowdfunding, events, recurring and time-bound giving, email marketing, automated receipting, and CRM, with no external integrations required
  • Migration costs covered by Infāque, removing the single biggest barrier to switching
Omar and his team at Infāque onboarded us early in their journey, and they have shipped features really fast for us, which has helped us nearly double our donations.
— Taha, Executive Director, Justice For All Canada

Why It Mattered

For an advocacy organization, sustained recurring support is the foundation that makes long-term campaigning possible. By moving JFA off a limited, integration-dependent setup and onto one comprehensive platform, without losing a single recurring donor in the process, Infāque helped JFA more than double its donation base and hold those gains. The result wasn't a one-time spike, but a fundamentally stronger fundraising engine to power the mission.

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